During the 2007 election a large number of ALP supporters chose to wear Kevin07 paraphernalia.
They looked like donkeys.
Now, Brand Kevin is being expunged from the ALP corporate memory. I just got on the ALP website and searched the site for "Kevin07".
Here's the response:
(click to embiggen)
There used to be pooloads of Kevin07 information.
By comparison, I searched for "minimum wage" and got 12 responses. "Tony Abbott" returns pages and pages and pages of responses. To be fair there are still many responses to "Rudd".
There really are no more vicious politics than when the left executes one of its own.